Sunk Costs and Loss Aversion
Sunk costs are usually defined as previously incurred costs that are not recoverable and should not be taken into account in decision making. Here is a slightly modified example of a sunk cost from Jerold Zimmerman’s “Accounting for Decision Making and Control” (Irwin McGraw-Hill):
Example. Abadabba Berman, the comptroller of the Schultz Cement Shoe Company, [...]